» A mobile phone may be all you need to record an interview

» For in-person recordings, keep your setup simple and portable

» The simplest way to record video calls is to use the local or cloud recording option

» Consider carefully whether to record an interview or to have a dedicated note-taker

» Ask your team: what do we actually need to know, by when, and how confident do we need to be?

» Don’t ask users what they do. Ask them for an example of a time they have done something, and then ask if it was typical

» When recruiting participants, say what the study is for, how long it will take, and what’s in it for them

» Avoid waste by by first researching “shallow” user personas then progressively elaborating as needed

» Product managers can and should conduct user research when demand outstrips the researchers available

» Connect user personas to people’s actual goals for more emotional impact

» Good interviewers listen, not talk

» Qualifying yourself to be a product manager

» Finding a product manager job

» Janna’s advice on how to get into product management

» Landing and starting a new product manager job

» What it’s like working at a startup

» Job fairs and job boards